Hello,
I’m seeing a flurry of bots creating profiles. What I’m struggling to understand is that the list they are subscribing to has double opt-in active but when looking on these bots profiles they are still bouncing and subscribing.
My bounce rate for the welcome series is 8.77% in the last 30 days and 325 recipients are bouncing.
Can anyone help me with this?
+30
Hey
We should be clear on the difference between deliverability issues, addresses bouncing, and bot profiles. A bounce indicates either a temporary or permanent delivery issue to an email address. While not impossible, it’s unlikely a bot profile is using an invalid email address that would bounce. I know it’s a silly question, but are you absolutely 100% sure your list is set to double opt in?
If yes, I’d like to dig in more here.
Let’s start there!
+2
Hey Katie,
I am just seeing high numbers on my welcome series.
We went live on Klaviyo in early March of this year.
I am using a branded domain and I can’t answer that but I’d image over 5+ years
We have set up DMARC records.
+30
Okay this is all great! Let’s dig in more to the bounce rate for this flow. Is there a particular inbox that bouncing a lot, such as @outlook.com?
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