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How to track which links are clicked on an email


Katie_Farrell
Contributor IV
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Is there any way to see which links in an email lead to conversions if the URLs for each link is the same?

For example, I link to the home page in a few places on an email, but how do I know which link is the one leading to conversions? Is it the homepage link in the header, at the footer, or elsewhere? Is there a way to differentiate link clicks if they’re to the same URL?

 

Best answer by Omar

Hi @Katie_Farrell a simple way you could do is to add a query parameter after the url with i.e.

?yourvariable=linklocation 

This would become https://www.website.com/page/page?position=header or something else you'd like to use to make the links unique. using this format should be able to work if you add if after each link

Double check if the links work correctly but should be able to work.

Klaviyo does track link clicks if you check the “link activity” section but all links that are the same are combined. Using above method you will make them unique.

 

Only downside is that it's more work. Not sure if it gives you enough additional information to be able to make decisions on improvements.

 

Hope it helps!

 

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8 replies

Omar
Partner - Platinum
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  • 2025 Champion
  • 494 replies
  • Answer
  • May 9, 2022

Hi @Katie_Farrell a simple way you could do is to add a query parameter after the url with i.e.

?yourvariable=linklocation 

This would become https://www.website.com/page/page?position=header or something else you'd like to use to make the links unique. using this format should be able to work if you add if after each link

Double check if the links work correctly but should be able to work.

Klaviyo does track link clicks if you check the “link activity” section but all links that are the same are combined. Using above method you will make them unique.

 

Only downside is that it's more work. Not sure if it gives you enough additional information to be able to make decisions on improvements.

 

Hope it helps!

 


Katie_Farrell
Contributor IV
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  • Author
  • Contributor IV
  • 7 replies
  • May 10, 2022

Thanks so much @Omar, that’s exactly it. More work but I think it’s interesting to know which links take people to the site to go on and purchase. Would be interesting to have HotJar... but for emails!

Really appreciate you taking the time to reply,

-Katie


alex.hong
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  • Klaviyo Alum
  • 1552 replies
  • May 10, 2022

Hi @Katie_Farrell,

Just to chime in. Generally, our customers use UTM tracking for GA and Shopify to record link attributions. You can set up UTM tracking for Klaviyo and make sure that your flows and campaigns are using the tracking settings. Once this is done, you should be able to use any tool to look at the correct attribution. 

 

Have a good day!
Alex


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  • Active Contributor II
  • 19 replies
  • February 8, 2024

Hi @alex.hong

 

Is there a way to see unique click activity inside Klaviyo, does the UTM tracking show inside any reports? If not is there any way to show click activity without using third-party such as GA? Other ESPs have heatmaps and their own individual tracking set up to analyse click performance in their dashbaord/reports. 

 

Cheers,

Michael


kaila.lawrence
Community Manager
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  • Community Manager
  • 499 replies
  • February 9, 2024

 Hey @MNgo! Absolutely. This thread is pretty old so we’ve definitely come a long way in the product since then. 

 

You can build a Custom Report to keep an eye on UTM click activity. Depending exactly on what you want to look at, yours could look something like this:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Here are some more resources for you on how to set up Custom Reports:

 

Hope that helps! :)


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  • Contributor I
  • 2 replies
  • December 12, 2024

Hi, why isnt klaviyo able to track each link individually. Adding things manually when you manage more than one account in klaviyo is quite tedious ...


Completely agree with ​@GePi1108.  We came from MadMimi to Klaviyo, which was a fraction of the cost and automatically tracked which location was clicked when link appeared multiple times on the page. I can’t believe we are the only ones who want to be able to see whether our customers clicked our logo or our hero image, both of which use the same link.

 

Klaviyo - why isn’t this automatic?  

 


chloe.strange
Community Manager
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  • Community Manager
  • 425 replies
  • December 26, 2024

Thanks for the feedback - I did also want to highlight another community post that gives some helpful guidance on differentiating the same links: 

~Chloe