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How to work out AOV change for first-time purchasers versus second time purchasers

  • 4 December 2023
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I’d like to work out what the change in order value is between first-time purchasers and second time purchasers, what’s the best way of doing this? Does Klaviyo have a pre-built dashboard or metrics card or would I need to do this manually?

 

Thanks for any help in advance!

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Best answer by Brian Turcotte 6 December 2023, 16:28

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Hi @Farfetch88!

At this time, Klaviyo does not have any native dashboard that can yield this information, so the best route would probably be to calculate this manually from your e-commerce platform. That said, I will definitely forward this to our Product team for consideration for future releases!

Best,

Brian

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