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Inflated open and click rates


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Hi everyone, 

I recently completed email warmup for a new client after shifting from CM Commerce to Klaviyo.

Part way through the warming up phase, our open and click rates suddently inflated from an average of 36% and 2% to as 60% and 8% respectively.

Obviously, these are false/bot clicks and opens as they happened within 2 minutes of sending the email.

I further analysed the data and 98% of the false opens and clicks are from Hotmail/Outlook. (Our SPF, DKIM, DMarc, etc are all properly set up.)

I know false opens and clicks are expected but this is way higher than the normal.

Does anyone have any suggestions to fix this issue?

Best answer by kaila.lawrence

Hi @EmmaOmongole! This is a known issue and something I addressed in this thread:

 

  

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kaila.lawrence
Community Manager
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  • Community Manager
  • 499 replies
  • Answer
  • June 10, 2024

Hi @EmmaOmongole! This is a known issue and something I addressed in this thread:

 

  


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  • Author
  • Contributor I
  • 2 replies
  • June 10, 2024
kaila.lawrence wrote:

Hi @EmmaOmongole! This is a known issue and something I addressed in this thread:

 

  

Thanks a lot, Kaila