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Is it possible to Track specific Browse Abandonment products and if they were purchased as a result of the flow?

  • 6 March 2024
  • 2 replies
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I would like to test/track how many people who have viewed a specific Browse Abandoned product and then completed their order for said product?

 

Basically, is there a way to track conversion rate of specific Browse Abandonment products.

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Best answer by retention 7 March 2024, 23:51

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Hi @MagnusDSpamer, welcome to the community.

As far as I know, there isn’t an explicit way to view view Browse Abandonment (or any Flows) conversion by products directly from the Klaviyo interface.

However, if you have your UTM fields enabled in your Browse Abandonment message, you may be able to look at it from a third party source like Google Analytics or other tools that can aggregate all the conversion sources for a given conversion event (filtered to a specific product).

Perhaps others may chime in here on other ways to do this?

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Thank you so much for these insights Joseph. I will have a look at Analytics and see if we can track it this way.

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