When viewing a series of events/transactions in a customers profile, if an order is showing as fulfilled comes after receiving a campaign email, but the order was started before the campaign email was received, Klaviyo is attributing that order amount to the campaign. Example of timeline below:
Fulfilled order xxxxOil Spray 237ml for £xxxx. Tuesday 10.45
Opened email ‘test campaign’. Tuesday 9.45
Received email ‘test campaign’. Tuesday 9.30
Ordered xxxxOil Spray 237ml for £xxxx. Monday 11.06
Started checkout xxxxOil Spray 237ml for £xxxx. Monday 10.30
The Oil Spray order (which was started before the ‘Test Campaign’ email was opened, but fulfilled after the ‘Test Campaign’ is being attributed as a sale that has come from the ‘Test Campaign’, but it wasn’t from this campaign. This is happening on all campaign stats.
Best answer by Taylor TarpleyView original