Hi @suncare, 

Welcome to the Community! Glad to have you hear!

Klaviyo tracks conversions when a recipient opens your message and then takes another action such as placing an order) within the conversion period. Conversion tracking uses a last-touch attribution model and will only credit a conversion if the campaign email was last email someone opened or clicked before purchasing a product. Additionally, conversions are only tracked if someone opens or clicks an email; conversions are not tracked if someone receives an email but doesn't engage with it.

Do you mind investigating what metric your conversion analytics are set to in your account? For instance, if your conversion metric is ‘Fulfilled order’ vs ‘Placed order’, it would make sense that previous orders would receive attribution to that email. If you do find that  it is set to ‘Fulfilled Order’, I’d recommend changing it to ‘Placed Order and you will see  attributions  more accurately represented in your campaign numbers moving forward! You can find your metric in the screenshot below.

Thanks for participating in the Community! 

-Taylor

Thanks Taylor! That’s solved it. Really helpful.

Danny