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Massive Bounces from Yahoo

  • May 3, 2024
  • 1 reply
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Hi, 

We’ve just had a huge bounce rate from Yahoo for one of our clients standard campaigns to an engaged group. 

Klaviyo is saying its a reputation bounce but the message from yahoo is ‘554 Message not allowed - [PH01] Email not accepted for policy reasons.’ 

 

No idea what the policy reasons are and checked spamhaus we are good - any thoughts on what it could be? 

 

Thanks 

Best answer by kaila.lawrence

Hey @pk2024! Did your client set up a branded sending domain successfully in accordance with Yahoogle’s new policies?  

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kaila.lawrence
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  • May 6, 2024

Hey @pk2024! Did your client set up a branded sending domain successfully in accordance with Yahoogle’s new policies?