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My click rate is higher than my open rate

  • October 22, 2024
  • 3 replies
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So. My click rate is higher than my open rate. How is that possible?
It’s a short newsletter with only one button saying “Please confirm you are our contactperson”. So it’s quickly read and clicked. Maybe it is because the newsletter is open for a very short time?

 

Best answer by bluesnapper

Hi @Daniel Jepsen 

Great response from @CallumVerve 

From what you said about “quick read and click”, and your call to action, another possibility that may contribute to the discrepancy is that some recipients have images disabled but click on the button. That will not register an open (as an image pixel tracks that open which won’t download), but the click will be registered,

Regards

Andy 

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3 replies

CallumVerve
Partner - Silver
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  • Partner - Silver
  • 3 replies
  • October 22, 2024
Try this button

Hi Daniel, I had a similar thing on one of my clients accounts. I believe this is likely due to bots, as an email can be opened once then clicked many more times in theory.

I resolved it on my clients account by going into settings, attribution and ticking the ‘exclude bot interactions from clicked email’ button.

Screenshot attached.

I hope this helps - if you have further questions let me know,

Callum,

Verve ™ | Full Service Digital Agency


bluesnapper
Partner
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  • Champion & Partner
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  • October 23, 2024

Hi @Daniel Jepsen 

Great response from @CallumVerve 

From what you said about “quick read and click”, and your call to action, another possibility that may contribute to the discrepancy is that some recipients have images disabled but click on the button. That will not register an open (as an image pixel tracks that open which won’t download), but the click will be registered,

Regards

Andy 


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  • Author
  • Contributor I
  • 3 replies
  • October 24, 2024

Thank you both! Makes sense. :)