Hello Community,
We recently took control of an online store and have sent out two email campaigns since then. The previous owner also used Klaviyo and typically achieved open rates of 43-45%. We transferred the email contacts exactly as they were, and for the first two campaigns, we had open rates of 29.5% and then only 22% for the second one.
We're wondering why the open rate has dropped so significantly by more than 50%. Can anyone provide some insights or assistance with this issue? We'd greatly appreciate your help.
Thank you very much.
Best answer by inboxingmaestro
View original