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# Order Rate Formula Calculation

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Hi guys,

May I know how does klaviyo calculate the placed order rate? What is the formula for it?

Am trying to reverse calculate something

Thanks!

Hi @Darren C

It’s the number of unique orders placed following a message (Email or SMS) within the channel’s attribution window, divided by the number of unique recipients of that message  x100 eg (100 unique orders placed / 1000 unique recipients) x 100  = 10% placed order rate.

Note though that Klaviyo’s placed order stats aren’t always reliable with respect to message performance. For example, if you have a customer recurring subscription model, the placed order rate will be inflated: those recurring subscription orders will be attributed to the message if they fall withing the attribution window whether they open or clicked on it!

Regards

Andy

Hi @Darren C

It’s the number of unique orders placed following a message (Email or SMS) within the channel’s attribution window, divided by the number of unique recipients of that message  x100 eg (100 unique orders placed / 1000 unique recipients) x 100  = 10% placed order rate.

Note though that Klaviyo’s placed order stats aren’t always reliable with respect to message performance. For example, if you have a customer recurring subscription model, the placed order rate will be inflated: those recurring subscription orders will be attributed to the message if they fall withing the attribution window whether they open or clicked on it!

Regards

Andy

Thanks for helping @bluesnapper !