Klaviyo is reporting that one of my campaigns has generated 16 orders resulting in $518.30 in revenue. The same campaign in Google Analytics is reporting 15 transactions resulting in $455.38 in revenue.
Klaviyo is reporting 1 more order and $62.92 more than Analytics.
My first thought was that a user didn’t get redirected to the thank you page or the user may have opted out of Google Analytics tracking them. I don’t think this is actually the case as I don’t have an order in Shopify totally $62.92.
How have you reconciled analytics been Klaviyo and Google Analytics? Are you resigned to the fact that the two will never match? Is there a percentage of error that you’re willing to accept between the two? Any ideas how where the $62.92 discrepancy could be coming from?
Thanks in advance!
Best answer by David ToView original