Is Revenue per recipient also tells us how much we can spend on lead gen ads? for instance last month our RPR from emails were $1.19, does that mean this is something we should spend on new subscribers acquisition via paid ads? Is RPR which klaviyo tells is after all the marketing expenses/taxes etc?
Aplogise if i am confusing Revenue per recipient with revenue per customer, Klaviyo only shows RPR so i am assuming RPR is also Revenue per customer also?
I have read this https://www.klaviyo.com/blog/revenue-per-recipient#:~:text=Revenue%20per%20recipient%20tells%20you,also%20help%20you%20get%20better. it doesnt tell if RPR is a right metric to use for projecting customer acquisition?
Can someone please guide about this metric.
Best answer by DovView original