Am encountering a weird issue here. I sent out an EDM on 12th September and it has generated a sale on 15th September. I’ve checked the order and they did made a purchase on the product featured in the EDM, had an internal team to cross check and it is to that particular segment as well.
By right the sale should be attributed to the email, yet the sale was not reflected anywhere on the campaign reporting to date (not even on previous email sends too). By right, Klaviyo have a 5 day attribution window (if I’m not mistaken) but it is weird that the sale is not showing up anywhere. The sent email had UTM tracking links on all of the products as well which is quite off.
May I understand what could be the issue here? Thanks for the help!
Best answer by Bobi N.View original