Sales not attributed to email sends

  • 18 September 2023
  • 2 replies

Userlevel 1
Badge +1

Hi guys,

Am encountering a weird issue here. I sent out an EDM on 12th September and it has generated a sale on 15th September. I’ve checked the order and they did made a purchase on the product featured in the EDM, had an internal team to cross check and it is to that particular segment as well.

By right the sale should be attributed to the email, yet the sale was not reflected anywhere on the campaign reporting to date (not even on previous email sends too). By right, Klaviyo have a 5 day attribution window (if I’m not mistaken) but it is weird that the sale is not showing up anywhere. The sent email had UTM tracking links on all of the products as well which is quite off. 

May I understand what could be the issue here? Thanks for the help!


Best answer by Bobi N. 18 September 2023, 06:59

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2 replies

Userlevel 7
Badge +40

@Darren C 

From what you said It may be that you are missing an important action.

Yes this person receive the email and yes they placed an order, but the attribution to be set to an email that person that bought first need to either open or click the email and then buy.

If this person didn’t opened or clicked the email before they made the purchase it doesn’t make any difference if they receive it or not since the attribution is only to those that open or click and after that in the 5 day period from sending the email they buy.

Userlevel 1
Badge +1

I see OK thanks @Bobi N. , after checking the user activity, it seems that he/she did not click or open the email but made a purchase directly from the site, thanks for helping to answer the concern!