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Sender nae different to sending domain

  • 9 May 2024
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Can the Sender name be diferent to the branded sending domain?

 

Example:

 

sender name: another name

email: email@storename.com

Branded sending domain: send.storename.com

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Best answer by kaila.lawrence 13 May 2024, 16:24

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kaila.lawrence
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@rmata Yes, the only thing that matters strictly from a deliverability perspective is the sending domain name matching the Sent By domain. The friendly From name can be anything you want. However, the caveat here is that it should be something our subscribers will recognize. If the name is not clear it’s from your brand, your subscribers are not likely to open it in the first place or may mark it as spam which WILL impact your deliverability. 

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