Hi everyone!
I have a doubt about the Sender Name of my e-mails. I’m wondering if the send name should be just my brand name or my personal name.
At the moment the sender name is “Elena from Nails Company”, but since the community is growing I’d like to change the Sender name and leave just the name of my brand “Nails Company”.
My question is: does the sender name affect the deliverability of the e-mail?
Thanks in advance for your help!
Hi
Good question! Well, Sender name doesn’t affect the deliverability directly as long as it’s not misleading and looks like what spammers do.
keeping the sender name consistent is recommended. However, you can split test the sender names - Brand name vs Hybrid name (like Joe from John Company) and see how your audience is responding and opens are getting influenced.
Regards
Mohsin
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