Sharp Dropoff in Open Rates after switching to Branded Sender

Question

Hello,

I switched to the branded sender domain about 3 weeks ago and have seen a significant drop in open rates from about 40-50% to about 14%. The drop off in open rate has to be a direct result of the domain ship as nothing else has changed. I am seeing this performance difference across all email types, including sale focused emails and information focused emails.

I have not done any warming practices as my understanding from the Klayvio guidelines was that I wouldn’t have to. Is there anything I can do to help troubleshoot this drop?

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Best answer by Bobi N. 4 April 2024, 08:04

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Bobi N. · Accepted Answer

@SLCKRtylerfirst check to make sure your domain is not blacklistedthen check that you set up the dns records for branded domain correctlymake sure your DMARC record is also set properlyin the emails with lower OR check the deliverability tab to see if all or only specific inbox providers have bad ORwhen setting the branded domain if your from email is from the same domain that you were sending before you don’t need a lot of warm up but if you changed your domain for the from email you should have warm up the accountthis should not take long.. maybe 1 or 2 campaigns and should be goodif you have bad deliverability on all inbox providers start fixing it but only emailing the most engaged (30 days opens, or even better 30 days clicks only)if you have bad deliverability on specific inbox providers single them out and you can send to the usual segments for other but for this inbox provider create a specific most engaged segment again best option is 30 days clicks for it..

Sujal · Answer

Hi there @SLCKRtyler,Sorry to hear about the open rate dip! While warming practices in Klaviyo aren't always mandatory, they can help. Here's how to recover:Warm Up Gradually: Start sending to a small subscriber segment and gradually increase volume. This builds trust with mailbox providers for your new domain.(ENGAGED L15,L30)Monitor & Refine: Track open rates as you warm up and ensure your email content remains engaging.Klaviyo Support: If needed, the team can analyze your account and provide further guidance.Bonus Tip: Implement email authentication (SPF, DKIM, DMARC) for better deliverability and avoid spam filters.(i am guessing you have already done this)By warming up and keeping your emails top-notch, you can get those open rates back up with your branded domain!

Sharp Dropoff in Open Rates after switching to Branded Sender

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