Staying under 5 links, vs including social media links. How do you balance it?

  • 18 July 2022
  • 1 reply

Badge +1

Hi all, 


I’ve been looking into how to improve deliverability, and one of those ways seems to be to keep links in an email at five or under. This includes links to social media. 


In a campaign or flow, I may use a number of links. And then including the social media links will take the email over 5 links. 


In some cases, clients have over 5 different social media platforms that they want included. Which takes me well over 5 links just by including the social media alone! 


How do you balance it? Best practices that I’ve read seem divided. Some say to always include social media. Others say to always minimize links by removing social media. 


I’d like to hear the community's thoughts on the best way to manage this. Thank you! 

1 reply

Userlevel 7
Badge +57

Hi @Katherine Donald,

Great question and thanks for starting a discussion in the Community!
Although I personally do not have much info into what would be best, I can only point to our HC doc related to what Klaviyo shows as best practices.

I’m looking forward to seeing what other Community members think as well!