Hi everyone - has anything changed with tracking click rate either via Klaviyo or Google/Apple that would decrease the rates? I manage multiple clients Klaviyo account and all of them have had drastic reduction in click rate over the last 30 days but we haven’t made any changes to any of the accounts.
Sudden drop in click rate
![Academy Student - 1 Forum|alt.badge.img](https://uploads-us-west-2.insided.com/klaviyo-en/attachment/b8dc3931-d263-4af8-a078-1d93afd10378_thumb.png)
Best answer by kaila.lawrence
Hey everyone! I love the conversation here. Yes, Klaviyo rolled out out a new feature to exclude bot clicks in August which generally showed drops in everyone’s click reporting. However, it’s important to keep in mind the drop is indicative of more accurate human activity than before.
We have a very in-depth help articles on this subject to help you navigate these update and understand your attribution better:
Reply
Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.