There's a huge chunk of unattributed revenue recorded in the Growth Overview dashboard but I do not know what contributed to the unattributed revenue

Hello Klaviyo Community,

I hope everyone is doing well.

I am facing an issue with the Growth Overview dashboard in my Klaviyo account. There is a significant amount of revenue recorded under "Unattributed Revenue," and I am unsure of what is contributing to this amount.

I would greatly appreciate any insights or advice on how to identify the sources of this unattributed revenue. Has anyone else encountered this issue, and if so, how did you resolve it?

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Hi @stellapuivoon! Attributed revenue is revenue gained as a result from campaigns and flows you sent from Klaviyo. Unattributed revenue is everything else! To get more specific source information on unattributed revenue, you’ll need to review that in your shop’s analytics.

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