+2
Hi all! So I’ve just learned about using a secondary email for marketing emails, which I have set up successfully.
What I’m wondering is: can I use both our regular email (which I use for customers that have purchased to give them tips) and the secondary email (for marketing emails only, an email like hi@emails.domain.com) in the same Klaviyo account? Or would that hurt the sending reputation?
Best answer by ebusiness pros
View original
+18
Hey
If you’re asking about adding multiple sender domains for different messages, then you can’t have it in Klaviyo as one account can only have one sending domain applied to itself at a time.
Hope that answers your question.
Regards
Mohsin
+2
Hi
+24
I’m curious what benefit you’re hoping to get from sending emails using 2 different domains? That creates more work for you to manage the sender reputation of both email addresses you’re using to send these emails.
It also creates potential confusion and disorientation for your customers, since they now have to keep track of 2 different email addresses if you don’t use the same “from name” for each one…
~ Gabrielle
+2
Oh yeah, I suppose that does seem confusing. My big worry is that, if I change our email sending domain now, the customers that have already received our emails for the last 4+ months won’t receive them as easily since I have to warm up a new domain (and those are the emails I care more about than our marketing ones to people who haven’t bought yet!).
+18
Hi
In general, it’s best to separate type of messages on different sending subdomains, for eg, marketing emails on one sending domain (subdomain), transactional on a different one, triggered (behavioural) on a different one, and so on. This will help mailbox providers like Gmail to understand your mailing patterns better, avoid confusion while assessing content reputation, and score the sender reputation accordingly.
Another good reason to keep different messages on separate sender domains is that, whenever any deliverability issues occur, you should be able to fix it efficiently and your other email stream are not affected by the affected ones (because each domain carries its own reputation). But, yes! All the sender domains must go through a strategic warmup process for better reputation build up.k and must follow email best practices.
Now it all depends on business goals, use cases, and customer journeys for respective business types.
Here’s what Klaviyo recommends, when it comes to domain strategy:
Root domain: mybrand.com
Sending domain: send.mybrand.com
So, with send.mybrand.com sending domain:
Let me know if that’s helpful and answers your question. I’m case, you have further questions, feel free to DM me and we can hop on a call to discuss further.
Regards
Mohsin
+2
Yes, this helps a ton,
+60
Hey
Hi
In general, it’s best to separate type of messages on different sending subdomains, for eg, marketing emails on one sending domain (subdomain), transactional on a different one, triggered (behavioural) on a different one, and so on. This will help mailbox providers like Gmail to understand your mailing patterns better, avoid confusion while assessing content reputation, and score the sender reputation accordingly.
Another good reason to keep different messages on separate sender domains is that, whenever any deliverability issues occur, you should be able to fix it efficiently and your other email stream are not affected by the affected ones (because each domain carries its own reputation). But, yes! All the sender domains must go through a strategic warmup process for better reputation build up.k and must follow email best practices.
Did you mean to say “sender address” instead of sending subdomain?
In my experience, when talking about using different subdomains, this oftentimes means you have different stores/websites. For example, separate B2C and B2B sites such as MyWebsite.com versus Wholesale.MyWebsite.com.
To both
Additionally, even when using different sending subdomains, the reputation would still be tied back to your root domain. This means damages done to one subdomain would also affect other subdomains under the same root domain.
However, if you had meant sender address, then I think this would make a lot more sense. I.E. using something like Shipping@MyWebsite.com for order shipping details versus Marketing@MyWebsite.com for general marketing and promotional information.
Since these emails would still be sent from one sending domain, this alleviates the need to have a separate Klaviyo account just for transactional type content. This further allows you to manage all your profiles, contacts, and data from one source/one account.
David
+18
Hey
I’m referring to sender subdomain - that’s where reputation gets associated. You can use multiple sender addresses on the same subdomain for different campaign types, if that makes sense.
Now to your second question - I was referring to the subdomain strategy to be used for Deliverability foundation. Websites can also be hosted on subdomains depending on nature of business - b2b, b2c, blog sites, etc. or business use case scenarios but in the world of deliverability, it’s always best to keep different email programs on different subdomains for better deliverability management.
Let me know if you’ve any further questions.
Regards,
Mohsin
+2
Thank you all so much for this! I think I’m still slightly confused - should I have separate Klaviyo accounts for this then? (Ex, one for marketing, one for actual customers, etc?)
+24
Hey
If you feel up to managing multiple sender profiles using the same domain (so shipping@mywebsite.com and marketing@mywebsite.com ) then it that would solve what you’re looking for. If you want to add an extra level of complexity, then you could move into using specific sub-domains for email addresses as
Or, you could stay with the current simplest path, and use one email address for sending. If you want to switch the email address you’re currently using for another one, then just take care to build up the sender reputation of the new email address by slowly incorporating it into your email marketing before completing the switch. Verifying DKIM and SPF records in Klaviyo is important also.
Whichever route you take, you’ll need to take care to maintain the sender reputation. But you can add or take away levels of complexity in that work, depending on what you choose to do.
If your list is < 100k active profiles, it seems unlikely it would be worth the extra effort of using and managing sub-domains. But you could easily start using different email addresses depending on the context of the flow or the campaign email. I’ve seen other stores have great success using things like “shipping@mywebsite.com” for post-purchase emails and something like “marketing@mywebsite.com” or “info@mywebsite.com” for other marketing emails.
At the end of the day, I’d encourage you to have the same “reply-to” email address configured for all, so people know who to contact when they need help. And you’d want that reply-to email to be connected to a customer service help desk where that team can help people promptly, so requests for help don’t get lost in another inbox.
Warmly,
~ Gabrielle, ebusiness pros
+44
I've had a client that has had big issues with all their corporate personal emails getting marked as spam. Which was a reason to start moving and sending emails from a seconds (sub-sub) domain.
So even though the above answers mainly tackle the deliverability part I have seen companies that require separate domains. This would add @mail.domain.com as the primary from address in Klaviyo and there are certain situations that could use this solution.
Hope this helps.
Omar Lovert // Polaris Growth // Klaviyo Master Platinum Partner
We help with e-commerce growth through CRO, Klaviyo and CVO
Enter your username or e-mail address. We'll send you an e-mail with instructions to reset your password.
