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UTM Parameters in Shopify reports

  • 30 October 2023
  • 2 replies
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Userlevel 5
Badge +12
  • Partner - Silver
  • 122 replies

Hi community,

I saw in Shopify source report that traffic from Klaviyo is in two lines with utm_medium as Email and email how is this possible if global Klaviyo setup for this account has utm_medium=email
Also it seems that different medium value is across one campaign when I check more deeply.

Anyone has similar problem?
 

 

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Best answer by bluesnapper 30 October 2023, 15:21

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Userlevel 7
Badge +37

Hi @Jakub 

Could it be that the email utm value for that one campaign you’ve identified has been configured to override the global value? Or has the global utm value been changed after/before that campaign was sent?

Regards

Andy

Userlevel 7
Badge +44

@Jakub is this maybe old(er) data that is flowing in or an older email that still got opened months later?

 

Omar Lovert // Polaris Growth // Klaviyo Master Platinum Partner

We help with e-commerce growth through CRO, Klaviyo and CVO

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