Dear Klaviyo Community,

I hope all is well.

My company are aiming to begin warming our platform this week and I wanted to reach out for advice on how best to proceed - as our current marketing strategy doesn't appear to completely align with the suggested warming protocols.

At present (with MC), we send x1 emails per week to our subscriber base (~10,100 subscribers). KL advises narrowing this sending population during the initial warming phase, though I'm unsure how best to proceed here - as it is essential that our entire subscriber base receives this weekly newsletter (we have just launched our new collection and would like to promote 1 key style / story each week). How do you advise that we proceed here? 

Would duplicating this email and staggering the delivery of the weekly newsletter work? For example, sending this email on Monday to the 30-day engaged segment, Wednesday to the 60-day engaged segment and Friday to the 90-day engaged segment (assuming that KL will not send the email numerous times to people who overlap in each segment)? This way, our entire subscriber base receives the email - and KL is able to warm / ramp up. Would love to hear folks’ feedback and thoughts here.

Thanks so much,

C