Hi @Brenda C.! Welcome to Klaviyo :) There’s a bit to unpack here, so I’ll take things one item at a time.
The platform introduction process essentially means you are a brand new account with no engagement data to leverage, a new domain, and using Klaviyo for the first time. Since this is the case, inbox providers are very wary you might be a spammer. Therefore you have to be extra careful about how many emails you send and to who. Maintaining stellar deliverability is critical until your domain earns a good reputation which means taking things slow and steady.
I've created a flow with 5 emails to be sent, with a space of 2 or 3 days between emails, to keep waitlisters engaged with my brand before launching my store officially. The flow is linked to an email list that I've created for this waitlist. Is this correct for the warm up?
The short answer is: it depends. What’s critical here are the conditions you’ve set for who qualifies for the flow and how many you’re sending to at once. Based on the recommended chart, you should only be sending emails to a segment people who have clicked an email in the last 30 days (any email you sent, not just the ones in the flow). You should NOT be sending to your entire list. Then, it will depend when you set the flow live to ramp up to how many people you’r sending to at once. You’ll notice in the chart the max number of emails you send should start smaller and gradually increase over time.
When looking at the chart of ‘ weekly senders suggested’, it says volume of 2.000 (for twice a week) and suggested engagement to use 30 days. What does this mean?
Simply translated, this means of ALL the emails you send, if you send 2 campaigns per week you should only send to a segment with a maximum of 2,000 subscribers who have clicked at least once in the last 30 days. You can find this audience by creating a segment of Clicked email > at least once > in the last 30 days and double check that segment is fewer or equal to 2,000 profiles.
When sending emails, I understand that my emails will be sent with a Klaviyo shared domain. When will my branded sending domain start to work (I’ve set it up yestarday)? Does this mean that when warming up my emails are going to still end up in the spam folder?
You should not activate your branded sending domain until you’ve finished warming your domain since it’s brand new. The warming process takes about 30 days of sending successfully while keeping bounce rate below <1%, unsubscribe rate below <0.3%, and spam rate below <0.01%. There is always the possibility that your emails will end up in spam no matter how good your domain reputation is due to tons of variables and circumstances. This is why early on it’s so importnat to only send to your engaged segment, or real humans who are interacting with your emails to build up a good reputation through good deliverability practices.
I hope that helps! :)