Warming up a new account with a monthly news letter

Hi @loubiblu , you may not require a standard warmup process with just 350 email subscribers. However, if you have ever sent emails from MailerLite, you can start with clickers and openers atleast once a week and remaining audience in separate batches during the week, if that makes sense.

Also, migrate and suppress any bounces, unsubscribes, spam complaint users generated on ML.

Since, list size is small, I’d suggest you to focus on building and growing your email list and make sure you have your list hygiene processes in place. Follow email best practices and leverage Klaviyo’s List Growth Tools for growing your list.

Here’s a good resource on email deliverability - https://help.klaviyo.com/hc/en-us/articles/115005247008

Let me know if you have any questions.

Regards,

Mohsin

Hi @loubiblu !

Definitely clean your list as @inboxingmaestro suggested! That’s an important first step. 

Since your list is so small, I’d recommend you do two rounds of sending for the first 1-3 emails that you send in Klaviyo, though each round should take place in the same day. This ties back to how Google (provider of ≈80% of email inboxes) evaluates daily email engagement to determine your worthiness to make it into someone’s inbox. 

First round campaign send could go to those who have a history of “opened at least once over all time” OR “clicked at least once over all time” - I wouldn’t narrow down to a shorter period of time at this point since your list is already less than 1k.

Then 3-4 hours later, after some engagement activity has started generating with the first round you sent your campaign to, send it to the remaining subscribers in your list. Take care to exclude the segment you sent the first round to, so no one receives a duplicate email.

Overall, your highest priority after sending campaigns at a consistent cadence (at least 1x/ mo in your case), is growing your list as @inboxingmaestro said.