Hello @justinepnk,

I’m not too familiar with GA4 (yet), but I know @Akers Digital has previously spoken on this subject and have given some really great insight in the Community posts below:

I hope this helps!

David

Hey @justinepnk ,

I would just set your mediums in Klaviyo as “email” or “sms” for all flows and campaigns. GA4 can then group accordingly into the Default Channel Groupings.

Alternatively, you can also make custom channel groupings in GA4 if you wanted to use the Klaviyo defaults of flows and campaigns as mediums. I prefer using the email/sms as the medium though and identifying flows/campings with some of the other utm parameters.