Hi there @Invictus33, 

Welcome to the Community! Happy to help! 

Glad to hear you invested in a dedicated sending domain! Typically, it’s recommended to aim for 30% in open rates and then after you can expand your sending and the subsequent sends should strive for 20%+ open rates. It should be noted that if you haven’t turned on your high engagement flows, i.e. your welcome series, abandoned cart, and browse abandonment, it’s ok to have those running as well! 

Finally, I’d recommend reading our helpful documentation on warming your sending infrastructure and these other Community topics on the process to gain more insight! 

Thanks for participating in the Community! 

-Taylor 

Thank you for the reply @Taylor Tarpley :)

so right now I’m sending daily emails with open rates close to 35%. My average open rate (which i think is based on last 30 days campaign) is around 8.89%. Should i wait for average open rate to rise up to 20% before including more people, or should I start increasing people now?

Hi @Invictus33

Yes, you should wait for the average to be 30%. I would check out our warming guides as you could gain a lot more insight into the process and why. Additionally, I’d consider spacing out your sending, I wonder if your high frequency of sending could be contributing to your lower average rates at the moment. 

Hope that helps!