I am somewhat new to Klaviyo, after hiring an agency and having them really drop the ball I’ve realized it’s just better to learn everything and run it in house haha.
I am still warming up my account and I’m at around 50% complete. I sent an email blast to a segmented part of our list who is highly engaged. Around 2000 people.
We released a free digital product exclusively to our email list. We didn’t send the link or post it ANYWHERE else. Since sending the blast out We’ve had around 30 downloads of the product and around 10 responses to the email. (We asked people to respond for a discount code)
Yet Kaviyo is saying only 10% of people opened, only 2 people active on the site, and 0 people clicked the link which isn’t possible.
Why might this be happening? Events are tracking from my wordpress fine. I enabled tracking links for the campaign. Seen this with a few other campaigns as well.
Any help is appreciated! I definitely need accurate data during this important period of warming up my account.
Best answer by retentionView original
@Sceam, welcome to the community.
A few things could be happening - as I have worked with digital download scenarios, the the most likely issues are:
However, looking at the data, a few observations:
I hope this helps, but I’m curious what others think here!
Welcome to the Community, thanks for sharing your thoughts with us!
For more resources, I would check out some of our deliverability resources to make sure you’re sending to highly engaged members for now and get your open rate higher, especially since you’re still warming you account!
Thanks for participating in the Community!