Hey there.
So I’m about to set up a brand new dedicated domain for my client.
When I watched this video (https://help.klaviyo.com/hc/en-us/articles/115000357752) it says that you have to create a sub domain ?
I don’t understand why ? I’d like to be able to explain it with ease to my client.
Could you help me please ?
Thanks.
Steve
Why setting up a new sub domain ?
Best answer by kaila.lawrence
No problem! To be clear, a subdomain such as send.storename.com
is NOT the same as a username at your root domain, such as hello@storename.com
. In the example you gave, hello@storename.com
is only using your root domain of storename.com
.
Email domains (both root and subdomain) are in part what ISPs use to measure your sender reputation since it informs where messages are coming from. Your sender reputation has a direct impact on your deliverability. Since ISP’s don’t share exactly how they decide whether a domain is trustworthy sender or not, it’s strongly recommended to minimize variables using subdomains.
Using a subdomain like send.storename.com
effectively separates emails you’re using for marketing purposes from other activities on the root domain. For example, if you were only using a root domain and you got an increase in spam reports on a marketing campaign, the impact to your sender reputation would affect deliverability of ALL emails using the root domain, such as sales outreach, customer support (hello@storename.com
), or even employees’ ability to email each other.
This is why you definitely want to separate your marketing communications with a subdomain. Let me know if that helps :)
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