A/B test

  • 12 August 2021
  • 2 replies

Userlevel 3
Badge +8

What is A/B test. How it is work in different segments.


Best answer by stephen.trumble 12 August 2021, 21:48

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2 replies

Userlevel 7
Badge +60

Hey @sachin16 !!

Thank you for reaching out to the Klaviyo Community about A/B testing!

An A/B test allows you to show different copywriting and creative work to a subset of your audience to test what makes them more likely to complete the call-to-action (CTA) of your form or email. Please review Best Practices for A/B Testing which goes into detail on what you can A/B test for in your marketing, like flows, campaigns and signup forms. There are additional resources at the bottom of the Best Practices page on how to A/B test different content!

While you can test different content components, you currently cannot A/B test a segment. However, as shared in this post:


You can create segments based off your A/B test by using the segment definitions of “What someone has done, received email at least once where  Message Variation equals X”

You can use these segments as your recipient group for your follow up emails reminding these contacts of your marketing previously relayed to them.

Hope this answered your question around A/B Testing. Thank you so much for being a member of the Klaviyo Community! We truly appreciate your participation!

Userlevel 3
Badge +8

Thanks for Given me answer