I am currently working on several flows in Klaviyo and I would like to test what kind of e-mails work best with an A/B test. Now I was wondering how Klaviyo decides which of the e-mails from the a/B test the receiver receives.
Obviously my flow consists of multiple emails and each email sent in the flow consists of an A/B test with an A and B version. if the flow starts, does Klaviyo choose that the recipient of the flow always receives only the A version or can this person in the flow also receive a B version in the next email? how does Klaviyo choose which email the recipient receives?
Hope you guys understand what I mean, let me know! :)
Best answer by Omar
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