Best Practice for Multiple Post Purchase Flows For Specific Products

@Nixie28 

How many products do you have that would require custom content?

My recommendation would be to send one email but use dynamic content to show/hide the content based on what the customer purchased. This can be dynamic based on specific products or collections they purchased from. It will be based on the purchase event and the data that comes into Klaviyo. 

For example: 

• You create a section for each product that only show if they buy the conditional product
• If someone buys product A but not product B, they only see the section for product A
• If someone buys product A & B, they’ll see both sections

You can learn more about how to do this here: 

https://help.klaviyo.com/hc/en-us/articles/115005258208-Show-or-Hide-Template-Blocks-Based-on-Dynamic-Variables

The one thing you’ll want to keep your eye on is the size of the email. I haven’t tested this myself but others have mentioned that dynamic content, even when hidden to the subscriber will still count toward the total size of your email and could cause your email to get clipped in gmail. If it’s 5 products you’re likely fine depending on the content you include. If it’s 100, that could be an issue. 

i would also consider creating pages on your website with the info you want them to have and then just linking them to those pages to keep the content inside the email lean. 

Hope that helps!