Building a Flow for Unsubscriber Feedback

  • 6 April 2022
  • 1 reply

  • Anonymous
  • 0 replies


I would like to build a flow that triggers when someone unsubscribes from our newsletter, so we can gain customer feedback as to why they unsubscribed. 

When I try to create the metric-triggered flow, it won´t let me select the “unsubscribe” metric from the list. 


The trigger exists, and can be found in my analytics tab. Do I need to build a new metric from scratch in order for this to work? 


Help would be gladly appreciated! :)


Best answer by stephen.trumble 6 April 2022, 18:26

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Hey @wilddaisy 

Thank you so much for asking the Klaviyo Community for help with this!

The reason you won’t find “unsubscribed” as a trigger for a flow is that once someone has unsubscribed, you can no longer email them unless it is a transactional email (ie placed order or shipping confirmation). However you can customize a List’s Unsubscribe Page which will allow you to gather additional information from them before they unsubscribe. The article I included goes over what you need to do to update your manage preferences pages on Klaviyo.

Hope this helps. Thank you!