I moved to klaviyo a year ago from mailerlite and my campaigns have just been pretty shocking since I moved. I haven’t changed anything in my campaigns since moving, but my deliverability was almost 50% every time in mailerlite, it’s around half that on here. My click rate is also about half of what it was on mailerlite and I’m paying a ton more for klaviyo than I was on mailerlite per month.
I’m getting new subscribers and every area of my business is growing, but I have noticed such a huge drop in sales from my campaigns since moving over here and I don’t know if I’m doing something wrong but it’s very discouraging and I’m thinking about moving back to mailerlite. I like the reports and analytics on klaviyo, but definitely not loving the large decrease in revenue :(
I’ve moved email marketing providers before and not noticed the dip that I’ve seen mentioned on other posts when moving and becoming trusted when moving between other platforms and would this still be an issue one year on?
