Can I use duplicate coupon codes for different flows?

@smileyrox glad to help!

The fundamental way that dynamic coupon codes will be assigned to profiles in Klaviyo is one code per email address, for each type of flow triggered that’s tied to a bank of coupon codes, or for each specified coupon code prefix. (help doc)

So you could have WELCOMExxxx and FALLSALExxxx as two distinct offers/ types of dynamic codes, and once a profile has one assigned to them, they should receive that same code as long as you’re using the exact same code prefix in the liquid snippet that you place in the email - Ex: {% coupon_code 'CouponName' %}

Testing emails with dynamic codes is tricky, since in my experience, the “preview” email that’s sent doesn’t use a code that gets assigned to your test profile. That could explain why the code appears to change in your tests. When I’ve had test profiles go through the same flow a customer would, that’s when one code is assigned to the profile and consistently shows up for me.

Recommended Coupon Strategy

It seems like you have a small team, or you might be managing this all yourself, in which case I’d recommend simplifying how you approach this. Since the promotion is limited to a 2-week period, the need for dynamic codes is less than a scenario like a flow that will be evergreen, and sending codes more frequently to new people. 

So if I was doing this kind of sale, with a reminder email, I’d create one static discount code in Shopify for the purpose of this sale, and specify the expiration date. Then in Shopify, grab the “shareable link” for the coupon. It looks like this, under the “Promote” button.

That’s what you’ll use as a text link or button anywhere you place the code in the email, and if people click that it’s automatically applied to their cart while they shop in that session. Downside is the link only works when sending people to the homepage, so use with discretion. Regardless, the code will be easy for people to copy/paste into their cart in case they don’t click one of those specific links. 

That gives you one code to embed in the promo announcement email, and the promo reminder email. 

Segmenting for the reminder email: 

First, love that you’re even considering segmenting out people who already purchased so they don’t receive the reminder email! You’d be amazed how many large brands *still* don’t do fundamental things like this.

Here’s the simplest version of how to build this segment, and you’d adjust the days as needed based on your own timing. Specify your Campaign Name for the sale announcement email too!

Happy to answer other questions this might bring up for you! Best of luck (:

Gabrielle