Category Personalisation in Abandoned Cart Flow

Hi @Megan.Poole 

I don't think the the conditional split for the subscription product is correct: they will enter the flow when they start checkout and then after 1-hour, the conditional split checks if they started checkout with the sub product at least once *since* starting the flow. So I think they'd have to trigger a checkout event twice?

I would use a trigger split for the subscription product as that is tied to the orginal trigger event (started checkout)

To make sure all is OK, I suggest you set flow messages to manual initially and do a review of a sample of contact profiles in the waiting list as it populates. I've found it's the only way to ensure all is working as you expect before the emails are sent and you set to live.

As a side note: I always have two abandoned checkouts: one for new customers and one for repeat customers. Mainly so I can more easily tailor the messages to acknowledge loyal customers. I find it also makes logic and personalisation of messages around discount codes a lot easier. I do the same for other flows where it makes sense.

In your example, the new v returning approach would mean you could lose the conditional split for "Swell Points" and one of the trigger split branches for an Abandoned Checkout (new customers) as they won't have accrued any swell points (never purchased - assuming that’s how they get swell points)).

Hope that helps

Andy