Here’s the updated version incorporating last year's schedule details:
Hey everyone, I could really use some advice on strategizing my flows for Black Friday/Cyber Monday (BFCM). I’m facing an issue with how our offers are structured, which is making it tricky to set up my abandonment flows.
Here’s the challenge: each day of the BFCM period has a unique offer, but it’s specific to two different products daily. For example, on Day 1, we have a men’s clothing item at 40% off and a women’s clothing item at 40% off. The next day, both items change, and this pattern continues until Cyber Monday. This means the messaging in the abandonment flows has to be both relevant and flexible enough to account for these daily changing offers.
To add some context, last year our main BFCM offer ran from Nov 23 to Nov 28, followed by a similar style offer with a different name that extended until Dec 6. Additionally, there were pre-BFCM offers running Nov 10-12 and Nov 17-19. We’re planning to follow the same cadence this year, so I'm wondering when the best time is to turn on/off the BFCM-specific flows.
I'm trying to figure out the best way to make my abandonment flow messaging feel tight and aligned with the daily offers without being so specific that it confuses customers when the offers change.
Would it be better to create new flows just for BFCM and pause my evergreen abandonment flows for the period, or should I work within my current flows and create a new BFCM period path? Any insights or examples from those who’ve faced something similar would be really helpful! Thank you in advance!
