Consolidating Customer Events in Flow

Question

Hey All 👋First post so sorry if i’ve missed this in the forum...Wondering if anyone has tried to consolidate events for a customer into single email?We have multiple event type (“view_products” and “Add_to_cart” for example) which are independent events, what I would like to do is consolidate these events into a single email (effectively looping through the customer events).I could probably write a script on my server side to do this, or do this via segment but figured I would save the MTU’s if there was an easier solution. im also not against firing one event and then performing a lookup to the customer to see the events within a set period of time.  preferably not trail-blaze this one… 😂

Dov · Accepted Answer

Hi@chrisB,Thank you for sharing this question with us!This is an interesting idea! For context, we’re only able to use a single event as a trigger for a flow. Additionally, only information about that particular event can be used in the flow email. For example, only the event-data for a flow triggered off ofAdded to Cartcould be used in a flow. Wecannot combineevents (and therefore we cannot simultaneously look to extract event data from multiple events in a flow). For more information on this, see our guide:About Using Event Variables to Personalize Flows.With that said, you can still loop through customer events in a single metric i.e.inViewed Productby using event variable arraysin your flow email.We have a few lively discussions on this topicbelow:While segments will allow you to consolidate multiple events in a single definition i.e. What somebody has done > Added to Cart OR what somebody has done > Viewed Product, segment-triggered flows will not allow you to pull event-data from those metrics into your flow.I hope that helps address yourquestion.

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