Cross Sell Strategy - General

The client only want’s one flow at the moment.

Maybe I should start with the best selling collection and go from there?

The collections are as follows

Furniture

Decor 

Lighting

Kitchen & Dining

Rugs

His store is just starting out.

Thanks for the reply, looking forward to your response.

You’re welcome, @GVaughan, I’m happy to help.  @stephen.trumble already gave you a valuable recommendation on how to configure the logic for this flow. 

One more note I’d add for the logic of this flow - it’s important to add a flow filter to make sure that people haven’t recently been refunded/ returned their order with the product you’re referencing to now make cross-sell recommendations for. That will help prevent any customer-service headaches for your client’s team.

From a strategy perspective, here’s what I’d recommend:

1. Start with the bestselling product (or category of products) first.
   1b. Creating a cross-sell flow that isn’t specific to a product (or one type of product) makes it more difficult for you to provide a truly relevant recommendation for the next purchase you’re wanting the recipient of these emails to make.
   1c. The bestselling criteria helps you ensure there’s a high enough volume of orders for this flow to generate meaningful revenue within the first 90 days after its launch. I’ve made this mistake in the past, by creating cross-sell flows that were actually too specific, and it led to <100 people entering the flow queue within the first 90 days after launch.
    
2. Then identify the next best product to recommend.
   2b. Once you know what someone’s starting purchase is (the bestselling product/ category) - then you can ask your client to share their insights on what the next best product they recommend people buy, or if they have the data - what the next most commonly purchased product is. 
   2c. So for example: one of my clients sells soft-sided luggage/ bags. IF someone purchases a smaller “every day carry” type of bag, THEN the next thing we’d recommend they buy is a larger carry-on friendly bag they can use for airplane/car travel.
    
3. You might spend 2-3 emails recommending that primary recommended product
   3b. First, you’d introduce it, highlight the primary benefit/ features.
   3c. Next, you might feature some customer reviews/ social proof on why they like that product specifically.
   3d. If you want to send a 3rd email about the same recommended product, now might be a good time to share the story behind why that product was created/ selected as part of the brand’s offerings.
    
4. You could end the cross-sell flow there OR follow-up with a secondary recommended product
   4b. I’d send this only to those who’ve “purchased 0 times since receiving this flow” - it’s like a last chance to attempt at converting this person to purchase while in this cross-sell flow.
   4c. Maybe this product is at a lower price-point than the primary recommended product you started the flow with

I hope this helps!

~ Gabrielle