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Hi,

We’re sending emails to different markets (countries). Basically it’s the same email just translated in the native language of the market we’re sending to. Recently, our emails in the Spanish market have taken a huge hit in terms of open rate. What could be the possible causes, and how do we remedy it? There was a period from mid-January to mid-February (almost a month), where we were not able to send emails and this was the point where we saw a steep decrease in our open rates. Our DMARC and sending domain have been properly setup but it seems that we’re still getting low open rates. Appreciate your assistance or insights regarding this matter

 

@Leboy83 

I would say first you need to figure out what exactly is the problem, so go check the the emails and see if they have problem with certain inbox provider or all of them..

So go to the email, in Deliverability tab look into the Performance by inbox provider box.. there you will see if the deliverability dropped only for some inbox providers or all of them.

Then work accordingly on fixing what is needed (all or specific inbox providers)

As for what may be the reason, in February as you know the rules changed for gmail and yahoo, so if that is the problem from the find above then I would suggest checking again if you set up everything properly.

Also what I’ve seen people have as a problem is from email in the past they were using with different domain, and now when they branded their domain and changed the from domain they needed first to warm the account when starting to send for the first time with new from email from a domain that was never used in the past.

Also checking if your domain is blacklisted is always a good thing to be sure..


@Leboy83 hey, just add a quick question to what Bobby said, which I fully agree with…

You wouldn’t have set your DMARC policy to “quarantine” or “reject”, would you?

Let us know when you can, regards!


Thanks for your replies @StefanUE and @Bobi N. 

Our DMARC policy is set to none.

I’ve checked on the deliverability report and it seems the issue was only with Gmail inbox. SPAM checkers show varying results, some emails are good while some are marked as spam. I also checked out that there was a blacklist on the IP being used and have this corrected already. I’ll see about the next few campaigns and see if there’s any changes. 

 


 

Hi Leboy,

We are experiencing the same issue with the deliverability of our test messages; all of them are going to spam. Gmail support has informed us that there is no problem on their end, and Namecheap (where we purchase our domain) states that there is no problem with them either as the hosting is with Google. Google Gmail has told us that they have checked and it appears our domain is on a blacklist. We are unsure why this is the case as we have never sent a message list... Could you please advise us on how we can remove our domain from a blacklist?


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