Email Flow Benchmarks

  • 18 April 2023
  • 2 replies

Userlevel 2
Badge +7


I’m putting together a flow audit for a client and have been using the Klaviyo benchmarks tool to compare our flows with the median.

However, the comparison benchmarks only display for Welcome Flows, Browse Abandonment Flows, Abandoned Cart Flows and Thank You Flows.

I’m looking for benchmarks for the following flows:

  • Post-purchase
  • Product reviews
  • Loyalty rewards
  • Winback
  • Sunset

Can anyone point me in the right direction for these? I’d really like to show my client how they’re tracking in comparison to others in the same industry.






Best answer by Omar 18 April 2023, 11:16

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2 replies

Userlevel 7
Badge +45


In the past you could do this but looks like this has indeed changed. If you're a Klaviyo partner you might try the Partner Growth Review tool. Not sure if I can't help you further but this is indeed a great suggestion for product improvement @Taylor Tarpley 


Omar Lovert // Polaris Growth // Klaviyo Master Platinum Partner

We help with e-commerce growth through CRO, Klaviyo and CVO

Userlevel 2
Badge +7

Thanks @Omar! I’ll take a look at the Partner Growth Review tool - hopefully that can provide some more insights.

Really appreciate your quick response (and the product improvement tag you included in your answer).