Hi, I have my Klaviyo set up with Shopify for abandoned carts. When I check the data on Facebook meta pixel, I am having numerous abandoned carts a day but this information is not syncing to Klaviyo - is it because these people who are abandoning carts are not signed up to my email marketing?
Userlevel 7
+36
Hi
For abandoned cart metrics to track, the user first has to be identified by Klaviyo (by entering their email in the email field of the checkout). If that step doesn’t occur, the metric won’t be synced to a profile in Klaviyo.
- Brian
+1
Thanks Brian - the issue is I think these people are submitting. How would Klaviyo have their email address if they didn’t submit? I am a little confused.
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