Flow Recommendation Needed for transient customer base

Question

We sell wedding party gifts - for newlyweds, for the bridal party and for groomsmen. So our customer base only needs our product for a specific amount of time -while they are engaged or until the the couple is married.

We have a 4 email welcome series that ends after about 2 weeks or when an order is placed. Currently we have no further automation past that. What would you recommend for an ongoing engagement campaign (or flow) to try and stay relevant during the limited time that our product applies to the subscriber.

Would simply drawing out the welcome series with weekly emails (while maintaining the conditional split) be a reasonable approach?

Any thoughts/advice are greatly appreciated.

chelsgrove · Accepted Answer

Thanks @stephen.trumble, hi @Greg SI think this would be a great opportunity for a referral offer flow - usually people getting married, often know other people getting married shortly! Keep them engaged, and then have them hand it off, so to say, to the next person to keep engaged.

stephen.trumble · Answer

Hey @Greg SWelcome to the Klaviyo Community. Thanks for asking such a great question.While I personally think your approach could work, I have a feeling that one of our Champions might be better suited to lend advice to this. @ebusiness pros@Kylie Wor @Akers Digital, do any of you have experience working with brands like Greg’s that have a smaller window of time for conversions? Or is there a another Champion that we should loop in to assist?

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