We sell wedding party gifts - for newlyweds, for the bridal party and for groomsmen. So our customer base only needs our product for a specific amount of time -while they are engaged or until the the couple is married.
We have a 4 email welcome series that ends after about 2 weeks or when an order is placed. Currently we have no further automation past that. What would you recommend for an ongoing engagement campaign (or flow) to try and stay relevant during the limited time that our product applies to the subscriber.
Would simply drawing out the welcome series with weekly emails (while maintaining the conditional split) be a reasonable approach?
Any thoughts/advice are greatly appreciated.
Best answer by chelsgrove
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