Geo targeted dynamic content block in campaigns

Question

Hello,

We'd like to set up dynamic banners into our weekly campaigns and are trying to find a work around not being able to use segments into the Klavyio dynamic blocks

Basically we want to show store specific banners into our weekly campaigns, for example a Vancouver store banner just to those leaving around Vancouver, a Toronto store Banner only to those leaving around Toronto etc...segment' == 'xxxxxx'

We're looking for what else we can do / use

the problem is replicating into that small block criterias of a segment are too complicated and too long:

we would need to add hundred of cities and also the name of the cities can be written down and dozen of different ways which makes it almost impossible to write

So we're thinking of creating an automation to assign a custom property to every new sub that leaves near a store and end up having something like this in the dynamic block:

person|lookup:’Store’ == ‘Van’

person|lookup:’Store’ == ’Tor

person|lookup:’Store’ == ‘Cal’

Has anyone ever set up something similar to this

icon

Best answer by Dov 26 October 2022, 15:50

View original

Dov · Accepted Answer

Hi @sophieduer,Thanks for your follow-up message.That’s perfectly understandable. To take this a step further, you canuse the aforementioned proximity segments to trigger separateflows (one for each “general” location i.e. within X kilometers of postal code Y) which in turn will assigna custom property to the user i.e. if within 100km of postal code Y then store = X.You’ll want to include an update profile property block at the end of eachflow to assign the user’s store based on the location.Then create multiple banner blocks (using hide/show for profile properties) in your single email - one for eachstore using these newly assigned properties.I hope that’s helpful.

Dov · Answer

Hi @sophieduer,Thanks for sharing this with our community.One strategy is to create a “proximity” segmentlike the following:Depending on your definition of “near” a certain city, you can expand or contractthe distance portion of the definition(in kilometers or miles). You would include a “centralized” postal or zip code here (the postal code of a place in the city).Then, you could add this segment criteria to the audience your currently sending to i.e. if your intended audience for the campaign isa group ofVancouver purchasers in the last 10 days, the segment you’d create would be: what somebody has done > placed order > at least once > in the last 10 days AND someone’s proximity to a location > is within > 10 kilometers of X Postal Code in Canada.You can “plug” in this proximity segment definition into your intended audience. From there, you’d recreate a segment for each city (based on proximity to a postal or zip code),then use the different city banners in your campaign sends to those individual segments.I hope that’s helpful.

Geo targeted dynamic content block in campaigns

3 replies

Reply

Most helpful members this week

Reply

Most helpful members this week

Sign up

Use your Klaviyo credentials

Log in to the Community

Use your Klaviyo credentials

Scanning file for viruses.

This file cannot be downloaded