I’m new to email marketing and hope you guys here could help me with the following questions:
- How do we evaluate email marketing performance? Do you guys have benchmarks for sign-up form, flow & campaign to know what your current level is in doing email marketing? I have researched a lot on communities, Google and asked for some experts but I have not found the best way to make a report and evaluate our performance. Please give me some advice.
- What is the best way to audit our Klaviyo account? The document from Klaviyo to guide how to audit our account is a little general. I would like to make a detailed audit. Could you guys here share me some ways, tips, suggestions or templates that I could follow?
- What are efficient ways to collect more emails aside from sign-up forms? Currently, I only grow email list by creating flyouts on website. Please advise me some ways in order to collect more emails from other sources.
- What are the best segments for sending email campaigns? I tried a lot segments to engage with customers but I’m not sure what the appropriate segments I should send to our customers. Please help me with this.
Thank you so much for sharing and helping me in advance!
Best answer by alex.hongView original