Hi guys,
As our business is doing well lately. My team is reviewing performance by some metrics, and the placed order metric (in campaign performance) is among the top priorities. But somehow the numbers in Klaviyo and in Shopify don't match each other. For example, we assume the number of orders and the sales would be equal when it comes to the 2 platforms' analytics. But they all turn out to be different. Sometimes, the gap is huge 😱 (to be clearer, we get data from Shopify Marketing tab). Can you guys help us with some insights here, we would appreciate all of the answers 😋!
Best regards,
Danny Nguyen
Best answer by Bobi N.
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