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How Placed Order Metric Is Defined?

  • 25 April 2024
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Userlevel 2
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Hi guys,

As our business is doing well lately. My team is reviewing performance by some metrics, and the placed order metric (in campaign performance) is among the top priorities. But somehow the numbers in Klaviyo and in Shopify don't match each other. For example, we assume the number of orders and the sales would be equal when it comes to the 2 platforms' analytics. But they all turn out to be different. Sometimes, the gap is huge 😱 (to be clearer, we get data from Shopify Marketing tab). Can you guys help us with some insights here, we would appreciate all of the answers 😋!

Best regards,

Danny Nguyen

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Best answer by Bobi N. 25 April 2024, 08:01

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Userlevel 7
Badge +42

@Konic Group 

I think what you need here is to understand how attribution is calculated in both Shopify and Klaviyo and not the Placed Order metric itself.

This article is explaining Klaviyo Attribution https://help.klaviyo.com/hc/en-us/articles/1260804504250 

Vs, this article that is explaining how Shopify attribution works https://www.shopify.com/blog/marketing-attribution

In general the difference is that Klaviyo is using cookies for tracking while Shopify is using UTM, so that is why you are seeing difference between the two.

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