How to add a tag to a profile from a text link click

  • 31 August 2023
  • 3 replies

Userlevel 3
Badge +5

Hi Klaviyo Community,


I have various text boxes in one of my email automations. I want to be able to add the tag: “interest: namecategory if someone clicks on that text box. 


How can I achieve this?


Thank you!


Best answer by KatherineB 31 August 2023, 15:48

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3 replies

Userlevel 5
Badge +17

Hi @smileyrox I love using  profile property update links! Here is the configuration you will use for the links: 

{% update_property_link 'profile_property' 'property_value' 'redirect_link' %}

profile property’ would be “interest” in your case and the ‘property value’ would be whatever the namecategory is. The ‘redirect_link’ is where the user will be redirected after clicking the link. Usually goes to a page on the website, or a blog about the topic they clicked if applicable.

*Please note, when using profile properties & values, the properties need to be written exactly the same - same spacing, same capitalization, etc. (ie. Hello would be a separate property from hello)

This article talks in more detail about how to set these up.

Good luck!



Userlevel 3
Badge +5

Hi @KatherineB 


You’re so helpful. Thank you! 


Do I go ahead and create segments based off of these interests now or does it happen automatically?


Thanks again!

Userlevel 5
Badge +17

@smileyrox You can create segments based on the interests. 

Properties about someone where interest = nameofinterest

However, you will not be able to see the interest variables in Klaviyo until they are active by someone choosing one.

In order to make your segments ahead of time, you can work around this by going to a test profile (for instance, your own profile) and adding the custom interests to your profile - then they will be viewable when building your segments. 

Happy segmenting!