Hi there @anagaby_gomez,
Welcome to the Community!
When this subscription data comes in to your Klaviyo account, are the profiles tagged in any sort of way to indicate that their profile attributed revenue is a reneval?
When calculating revenue, Klaviyo cannot decipher between Shopify Placed Order metrics that were placed independently of a recurring subscription. They all appear as the same type of Shopify Placed Order metrics within Klaviyo. That said, the ability to filter out recurring subscriptions is a widely requested feature, and I have submitted your valuable feedback to our Product Team for future consideration.
In the meantime, a workaround would be to create a completely separate custom order event that only fires for non-recurring placed orders. Then, you could use that custom event in reporting. This requires knowledge of APIs and custom coding to pass custom placed order events into Klaviyo that exclude recurring subscription events.
Once Klaviyo has received this information, you could use this custom event as your metric for measuring revenue / conversions. If you want to explore this option, please refer to our guides for sending custom events into Klaviyo:
Guide to Integrating a Standard Ecommerce Platform
Getting Started with Klaviyo APIs
Track and Identify API Reference
How Information Is Exchanged between Klaviyo and Apps
API Overview
If you do not have access to a developer, then please consider our robust community of partner agencies to assist with this. You can browse our Klaviyo Agency Directory to decide which option is best suited for you.
All the best,
Alex
